In this day and age (that makes me sound old…right?), everyone thinks it’s glamorous to be an entrepreneur. They think not having to answer to anyone is the way to go. What they don’t know is, entrepreneurship is not as easy as it looks.

When you trade in the time clock for that long-awaited freedom, you learn quickly that it’s as freeing as you dreamed it to be. I can honestly say, I’ve worked harder and longer hours for myself than I ever have on someone’s job. Yep, even when I held a very stressful position as Lead Project Manager for the largest medical center in Detroit Michigan, where I worked 12 – 14 hour days and 60 -80 hour weeks. I have clocked way more hours for my own business.

The thing that keeps me going in my own business is my mindset. Your mindset is the key to unlocking your potential and earning more than you ever thought possible. And the good news is, if you don’t have the right mindset, it’s not a lost cause – you can always mold and shape your mindset.

Improving your way of thinking is molding and shaping your mindset. As you develop the right mindset, you’ll make subtle adjustments in your life and business. You’ll have the confidence to say “no” to clients and projects that aren’t a good fit and embrace the ones that are. You’ll make decisions that are in line with who you want to be and what you want your brand to represent. You’ll become the best version of yourself.

Developing your mindset is just one key to success. Here are 5 tips to being a successful entrepreneur:

Hustle:  generally, people who make it big have one thing in common—they are dissatisfied with the status quo.  They will not take what is “common” or “expected” and let that define their lives—they move past it and excel.  You must work hard and hustle.

Character:  someone coined the phrase, “character is what you do in the dark.”  In other words, when no one is looking, will you behave differently than if someone was looking?  If not, then you have character.  If you are attacked, be tough—not hard.  Don’t be a pushover, but be compassionate, gentle, and flexible—especially on procedure (not principle).

Risk Taking:  this isn’t gambling, it’s a willingness to be bold, hearty, and to push forward.  People who refuse to take risks are definitely going to lose.

Don’t be afraid of rejection, just take it as part of life and you’ll find there’s nothing to be afraid of—especially in the word “no.”  “No” is just another opportunity to find a way around an obstacle and to use creative problem-solving skills.

Master Self-Management:  we always think we should manage time but the truth is, time will be what it is always, it never changes. One minute has 60 seconds, one hour has 60 minutes, one day has 24 hours, one year has 365 days, and one year also has 525,600 minutes.  What you must master is self-management, how you spend your time. We waste minutes as if they’ll always be around, and the fact is that time wasted is time we can never get back.  You might miss a deal of a lifetime by wasting just a few minutes.

Proper self-management to use your time wisely is essential as you climb to success.  Continue to break goals down into manageable chunks—do that with relation to your day and the time you’ve been given.  You’ll accomplish far more this way.

Master Non-Verbal Communication:  it is said that our body language and facial expressions do much more communicating than our words will ever do.  When the words that you speak don’t match the expressions on your face or the stance of your body, you confuse the listener and muddle your message.

Practice these 5 tips to ensure your success – it’s closer than you think.

Here’s to your success!


Valerie Priester