“Great. Another boring project from the client that makes me track him down just to get my invoice paid.

Let’s be honest, not every client brings us joy. Being a heart-centered coach generally, means we want to help people reach their full potential and be the best they can be in this world. Unfortunately, it can also mean taking on clients that we don’t love working with.

I see this happen often with new coaches. It usually stems from a desperate need for the green (money). To be honest, when I was a new coach, I use to take on clients I knew were not a good fit for me because I was struggling to pay the bills. Even though when I first started my business I was part-time and I had a full-time career that paid very well, my business expenses were sometimes a struggle. You see, I made sure my business and personal income and expenses were separate as they should be.

There were months when I worried about how I was going to pay my business expenses. Potential new clients would contact me and even though I could certainly coach them, I knew that their project was not something that brought me joy.

Does Your Mindset Demand Work You Love?

You may not realize it but your mindset plays a big role in the projects you accept and the clients you work with. If you tell yourself you must take every job that comes your way because you need the money, you end up with clients and projects that are not a good fit. If you dread seeing your clients’ names in your inbox, this is no way to make a living.

Imagine seeing a new project come in from a client and thinking, “Oh, wow. I can’t wait to get started on this! I love this type of project. It really lets me show off my skills.” This is how you want to feel about your clients and their projects.

Telling ourselves the lies about a shortage in clients and money is what leads to working with clients and projects that don’t cause our hearts to sing. Don’t allow these lies and fear to have you build a glorified job instead of a business you love.

Here’s to loving what you do!


Valerie Priester