Would it shock you to know that the lowly “About” page is one of the most important on your site?
Most people, when visiting a website for the first time, will click through to your About page to find out:
- Who you are
- What the site is about
- Learn if there is a real person or company behind the scenes
- Find contact information
- And basically, see if your personality and philosophy is in line with theirs
These are all important things your visitors consider when visiting your site. After all, they want to know – and quickly – if they should delve further or move on. You’ve probably looked at your share of About pages, too, so this likely does not come as a surprise.
And that’s true whether the site is selling coffee cups or cat toys or coaching programs.
Even though we know how important the About page is, it’s still one of the most difficult pages to write. We’ve been taught from an early age that bragging is rude, and your About page might feel like you’re showing off.
Many of us have trouble talking about ourselves at all, we struggle to decide between first person or third, and including a picture? No way! Yet all of those things must be tackled if you want your About page to attract your ideal reader and encourage her to investigate your site – and coaching offers – more fully.
The Real Purpose of Your About Page
Since it’s called the “About” page, you might think a visitor clicks through to learn more about, well, YOU. That is the case, to some extent, but it’s not the real reason they’re compelled to click.
A visitor reads your About page to learn more about what you can do for them.
So while your About page definitely needs to show who you are and why you’re in business, it also needs to encourage visitors to read more, contact you, and maybe even make a purchase.
That’s a lot to expect from a single page, but with a little planning, it’s absolutely doable.
Here are 5 things you should consider including on your About page:
- A great headline. Not just the typical “About Page” or “About Me”
- Content that shows your true personality. Be friendly. Be enthusiastic. Be exactly who you are.
- A compelling story. Stories are instantly engaging. They compel your visitor to keep reading so she can find out what happens next.
- Photos of you. Be sure to select photos that tell who you really are. If you’re fun and free flowing show that in your pictures.
- A video has the power to turn your visitors into raving fans.
This is just the tip of the iceberg when it comes to building an effective and powerful About page. If you want to learn more about how to really jazz up your About page, schedule your complimentary Clarity Call with me and get my FREE report, Jazz Up Your About Page which includes 5 more HOT tips on how to stand out on your About page as a gift. Comment below and if you have some fancy ideas on how to jazz up an About page.
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If you are a new coach and you’re ready to build a successful coaching business, connect with me for a FREE Clarity Call. During this call, I will help you get clear on how to go after your dreams of entrepreneurship and avoid the frustration and overwhelm in the process.
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