Can I tell you something? Your market is out there, and they are looking for you!
You have a large audience out there, it doesn’t matter if you’re a health coach for seniors, a dating coach for middle-aged women, or a business coach for crafty people. Your audience is waiting for you, and they are eagerly anticipating the help only you can provide.
But they’re turning away in favor of another coach. You’re missing the mark in some important areas, and it’s impacting them negatively – they are stuck in the areas of their life that they need your help.
Re-evaluate these three areas and see if you need a few tweaks in your business.
Are You Making It Easy for Them?
When you’re selling your products and services online, the one rule you must abide by is to make it easy for your customers to buy. It sounds simple, right? Yet you might be shocked how often coaches (and others) break this rule.
- They don’t make the “buy” buttons obvious.
- They don’t make contact information easy to find.
- They don’t provide clear calls to action on their website.
- They don’t create easy website navigation so readers can quickly find what they need.
- They don’t offer the next logical product via a well-planned funnel.
The list goes on, but the bottom line is this: make it easy for your customers to buy from you, and not only will you make more money, but your clients will be singing your praises.
Are You Courting the Newbies?
Even if your ideal market is established business owners, don’t forget the up-and-comers. While they might not be ready for you yet, they will be in the future, and they’ll remember you if you treat them well today.
Some ideas for helping the newbies out might be:
- Low cost self-study products
- eBooks or guides
- Email courses
- Membership sites and forums
- Facebook groups
Remember, the new business owner today is tomorrow’s superstar, so make sure you get on her radar. She’ll remember (and thank you for it) later.
Are You Being Personal with Your Audience?
Every niche is crowded, and the only thing that sets you apart from every other coach out there is your personality, so don’t be afraid to let it shine. That’s how your potential customers will get to know, like and trust you.
- Share personal updates on social media, so potential customers can see the “real” you.
- Post photos of your life outside of business on Instagram and Facebook.
- Take a stand for what you believe in—even if it’s controversial and unpopular.
Will you maybe turn some potential clients off with your personality? It’s possible. But ask yourself this: Do you really want those people as your customer?
Don’t worry about turning some potential clients off – focus on those that are waiting for you and need your help. They are your ideal clients.
Evaluate your process and see where you need to make some adjustments.
If you need help learning a proven strategy that converts your potential clients into paying clients, my New Coach Profit Launcher coaching program is for you. This is just one of the things I teach in this program. Get more details by visiting http://bit.ly/NewCoachProfitLauncherSpecial – I would love to have you in the program.
Here’s what one of my clients had to say:
“I am so grateful to have connected with you. You have affected my personal and professional life in a huge way. You challenged me in ways I wasn’t expecting.
Our discussions took me to the next step. Through your coaching, I was able to identify and enhance my own coaching skills to build my business. There were times it was scary but you were with me every step of the way.
Because of you I understand and know my business. Again, thank you for everything, and I pray that God continues to bless you.” – Jessica Brooks, J A Brooks Coaching
Don’t put off getting the help you need any longer, join me in the New Coach Profit Launcher coaching program.